If you are employed by the company full-time, the project is considered a work-made-for-hire, and copyright would be theirs. If you are freelancing, rights should have been addressed in your commissioning agreement.
"A copyright attorney provides legal counsel regarding copyright law. A copyright attorney could be an asset in assisting a client obtain and registering a copyright, transfering ownership of a copyright, helping avoid copyright violations, and protecting the client's own copyright. Although any attorney may counsel regarding copyright law, copyright attorneys can be a great asset where specific copyright issues are addressed."
Client Path Marketing is a registered trademark now owned by Enfront, inc. Conceived by Bill Corbin, Client Path Marketing stresses the relationship stages that lead to loyalty AND the specific communication touches, pre-planned, on-demand, that facilitate progress through the stages. It is discussed without commercial interruption at www.ClientPathMarketing.com.
Disposition of copyright should have been agreed upon in the commissioning agreement.
I have both agency and client experience. Have taught Marketing and Advertising, plus Integrated Marketing. I have created the Nine P's of Marketing. The best clients are the ones with the most experience in marketing, advertising, media, creative execution, research and other Marketing skills. They are able to understand the differences between Marketing and Advertising, and are willing to listen to the point of view of others and then make a decision.
With freelance digital marketing, you're basically helping companies promote their products and services online. Your job is to reach out to your client's target audience, drive them to your client's website, and convert them as paying customers.
You would probably run into copyright issues as Twitter was originally called that by the creators.
Client Servicing is the Marketing Communication which is done from the client side to the Advertising Agency .It bridges the gap between Client and Agency as the communication needs to be transferred from the Client side so as to what changes are sugessted in an ad and therefore Communication is the most important aspect.
Adwords and keyword marketing programs work by placing client's links on websites that feature similar services or products. When visitors to the website click on an advertisers link, both the website and the client gets paid.
A vertical client or a vertical market is when a company focuses its product on a specific group of consumers. A vertical client usually has very specialized needs that the vendor tries to meet with their product.
There are several courses that are qualified to work for marketing communications specialist. Some possible options are Marketing Manager, Advertising Executive and Client Relations Manager.
Permission marketing is a method(s) of direct marketing where the potential consumer or business client willingly and knowledgeably agree to receive advertising contact from a company and signs up for the process themselves.
Performics is a company that offers marketing services. Performics will handle marketing create advertising content and run an advertising campaign for a client.