Advertising and Marketing

Answer 1

The fields of advertising and marketing are lucrative, rewarding career paths that appeal to innovative and creative people. This recession-proof career choice is perfect for someone with an interest in creating vibrant, engaging and exciting materials to attract consumers.

Even in a sluggish economy, there is a high demand for advertising and marketing professionals. Companies depend on marketing specialists and advertising agencies to educate the public about their product, business or service. The advertising and marketing functions are essential to the business’ success, as effective marketing and advertising campaigns lead to more new consumers and help retain old ones. Many companies devote significant resources toward advertising and marketing campaigns.

Careers in marketing and advertising usually require a bachelor of arts degree, along with experience in the field. Sales, promotions and public relations are career paths that many advertising and marketing graduates pursue. These fields are highly competitive, and candidates with strong written communication skills, computer skills and high levels of creativity are most likely to succeed. Specialists in the advertising and marketing fields should expect to work long hours and travel frequently. Advertising and marketing professionals must also adhere to tight deadlines and work with demanding clients. Salaries in this field and related fields can be quite high for the dedicated specialist.

According to the Bureau of Labor Statistics, the median salary in 2008 was $80,220 for advertising and promotions managers, $108,580 for marketing managers, $97,250 for sales managers and $89,430 for public relations managers. Salaries vary widely and depend on factors such as level of education, geographic location and level of responsibility. The starting salary for advertising and marketing recent graduates was approximately $43,325 in 2009.

Careers in advertising and marketing can be very profitable and rewarding. They allow for creativity and free thought, and deliver results to their clients and their consumers. The advertising and marketing functions are essential to a businesses’ profit margin, with some industries investing millions of dollars in advertising campaigns every year. The person looking to break into this competitive field needs drive, tenacity and talent to advance to the top levels. Advertising and marketing careers are an essential part of the consumer landscape and excellent career choices for many.

Answer 2

Advertisement and Marketing are often considered to be similar. Though, both, advertising and marketing, are very important aspect for any business, but they are different from each other. One needs to understand the very thin line drawn between advertising and marketing. The knowledge about the difference between advertising and marketing helps the business to grow to sky heights. Both advertising and marketing work in accordance to achieve the targets set by any business. The main aim of both the terms is to promote the product in the potential market.

Advertising and marketing services are absolute essentials for any product to compete in the market; they provide a stepping-stone towards catering to a larger audience and also help in creating a brand identity among existing customers. Marketing is the tool through which a company makes an entry into the market, and advertising introduces the product and services to the end user.

With the following points advertising agencies help you grow your brand, bring new clients, and also generate sales. It not only increases the profitability of the business but also helps in expanding it. By utilizing the services of Forecast Advertising full service advertising agency, businesses can improve their sales and obtain more profit. It is to be noted that the methods of advertising has evolved since the olden days. The growing use of internet and other online facilities have accelerated the growth of online agencies for the purpose of advertising. The entire scenario of the business has undergone a substantial change with the use of these advertising agencies.