Finding Copywriting Jobs

Answer 1

In the world of online marketing and content, the copywriter is as ubiquitous as the web designer. Where the designer focuses on creating a website that accurately represents a company, the role of the copywriter is to generate content for that site that gets the message of the company across. This can be simply writing website content, or it can branch out into things like marketing content and press releases. Copywriters are some of the most important people in the world of online marketing, and there are a lot of copywriting jobs out there for those that know where to look.

First, it's important to keep in mind what copywriting is. Sure, you want to make sure that you're giving your clients quality material, but you're giving them a different "type" of quality material. Copywriting is about getting a specific image across that a client is looking for. While you can absolutely call this creative writing, it's only creative to the extent that your client allows it to be. In the end, you will be mostly writing sales content that helps drive people to their website or online store. There are many different types of copywriting jobs out there, but writing sales content is definitely the most prevalent of them.

You have two major options when you're looking to get a job in copywriting. You can work for a marketing or public relations firm as an "in-house" writer for their clients, or you can work from your home as a freelance copywriter. The benefit of working for someone else is that you have a steady stream of income that you can rely on, with the major downfall of freelancing being that you face a substantial amount of financial insecurity. Freelance copywriting jobs are much easier to find, but come with a higher level of stress and responsibility.

While copywriting can technically involve writing for print, the majority of it is based online these days. Learning how to write effectively for the internet can significantly increase your chances of finding one of these copywriting jobs, and it will put you in a better position to serve your clients.