Flexibility Is An Important Asset When Considering A Refrigerated Truck?

Answer 1

A refrigerated truck offers a host of business opportunities. Since the storage or cargo section of the truck offers a climate-controlled environment, just about any type of cargo can be safely transported over long distances. This expands the range of available loads to include such novelty items as: fresh flowers, dairy products, and even ice cream. If a refrigerated truck is even being considered for purchase, a demand in the local market has likely been predetermined. That need should be taken into consideration to dictate the proper size truck. Also, taking into consideration any future plans for expansion is necessary to avoid having to purchase a larger truck within a short time frame. Ideally, the first refrigerated member of the vehicle fleet will serve the owner for a long period of time.

Contacting any potential businesses for their refrigerated trucking needs is a great way to assist potential truck owners on correctly gauging demand. While those individual businesses may not require a contracted transportation option, the need may eventually arise for them to need such services. General marketing and advertising skills are necessary to achieve proper market penetration. Once, companies are aware of refrigerated transportation services, they can make their own informed decisions. Obviously, word of mouth is one of the most reliable advertising methods available today. One business will recommend another business, and so on. It is critical that a specialty business like refrigerated trucking receive positive word of mouth.

The truck itself needs to be well maintained both mechanically and aesthetically. Once a proper fuel mileage is acquired including driver pay rate, a reasonable distance and service charge can be set. If the profits from current demand or existing contracts are enough to offset that cost, as well as cover the monthly cost of the truck, then the business is completely viable. Also hidden costs, such as insurance or loading time, should be taken into consideration. Potential refrigerated truck owners need to be sure the additional costs of a refrigerated load are covered. The nice part about this type of truck is non-refrigerated loads can be hauled as well. This flexibility can pay huge dividends as the focus of the business can shift at will from one market to another.