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The last hope of the printed news page has been usurped - the almighty coupon page, once the bastion of the Sunday paper, has been challenged and defeated by the online coupon web page. Ever since businesses learned to update their coupon giving procedures, the printed page has been fighting a losing battle. It is simply more efficient to hit the web to see what discounts are available for everything from food to brand name clothes to luxury items.

The web coupon actually helps businesses in more ways that one. First of all, it saves the business the overhead of paying for space on a printed coupon page. It also saves the company from having to pay for new designs and other incurred costs of the printed page. These savings can be continued to be passed on to the customer.

Businesses also know that commerce is moving online, and so will gladly place some offers online that are not available anywhere else. Making a sale online has a much better profit margin as the business does not have to spend brick and mortar overhead to make it.

The customer benefits by checking the web rather than the Sunday paper because -

  • the web has a better selection of coupons than the Sunday paper
  • the customer does not have to pay extra for the access to the coupon pages on the web
  • web coupons are able to be changed instantly
  • web coupons are a 24 hour a day, 7 day a week service; Sunday coupons come once a week
  • more companies place their coupons online because of the more favorable cost, meaning the customer has a wider variety of coupons to choose from.

There are too many sites to name here that focus on coupons. A few of the major sites are budgetcents.com, couponmom.com, couponcabin.com, Supermarket Guru, and Living on a Dime. Simply placing "coupon" into Google brings up many more, and a more detailed search may be conducted by simply querying for a brand name with the word "coupon" behind it.

Coupons change frequently online, so shopping experts agree that savers should up their frequency of search to match.

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