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While often ignored, the use of surveys can tremendously improve the performance of your small business. Using free survey sites allows for data collection that is all but unparalleled, and can help put you in touch with your clients. Here are the ways in which free survey sites can help you boost your business, as well as some tips for when to switch over to paid survey software.

  1. Public Survey ResultsMost people view surveys as data collection, for the eyes of supervisors alone. However, publicly displaying survey results can boost morale substantially, and positively impact workplace environment. Positive survey results will let employees know that their employer cares about them, and that their employer is committed to making improvements in employee welfare.
  2. Automated SchedulingWith most survey software, you can schedule invitations to your survey to go out automatically at a given time. Delivery that is convenient and amenable to an employee's schedule is proven to significantly increase response rates. Consider delivering around 2 PM on Wednesdays, or 10 AM on Tuesdays, both of which are considered optimal for increasing response rates. Some online software even has automated reminder functions built-in to the software, which saves you the hassle of manually determining who to remind and contact.
  3. Survey AnalysisWhile it is obvious that survey software can help you easily retrieve data from your client base, an often-overlooked feature from survey software is its ability to analyze your survey data. For example, some survey software offer banner tabulations, which compare data from multiple questions or sets of data, and correlation matrices, which allow you to draw conclusions about how one aspect of your survey interacts with another. Even the obvious calculations, such as percents, emans, modes, standard deviations, and margin of error, can offer insight into the character of responses to your survey. These tools can drastically improve the utility of your gathered data. Look for software such as LimeSurvey, which is free and has powerful analysis features.
  4. More Advanced FeaturesAt some point, you might feel growing pains, and feel the need to switch to paid software. Paying for survey software usually removes built-in limitations with respect to the number of surveys out, number of respondents, and number of replies to the survey. If you find your employee base increasing substantially, or feel the need to send out several surveys at a time, it might be the time to upgrade.
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