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Designing a good web page layout takes a little knowledge and technique. Paying attention to certain qualities of a web page layout and design will determine a good web site. Follow the steps to optimize any web site.

▪ Step 1: Consider the web site audience. Web site design and layout does not always have to have all the bells and whistles; there is such a thing as too much which can make your page overwhelming to the viewer. Base your web site design around your target audience not around all the add-ons and flash scripts you can offer.

▪ Step 2: Optimize the web page. This is the most important aspect of a good web page design. Optimizing a web page offers quick loading pages on the viewer’s screen which can decide whether the visitor will stay long enough to take a look around at the rest of your web site. Flash introductions are timely, and in some circumstances annoying to the visitor, but this does not mean you should never use them. Flash introductions can be an excellent method of delivery for the right audience. There is also the option of offering the viewer the decision to skip the flash introduction.

▪ Step 3: Carefully design the web site structure. Designing the structure of the entire web site with the ability to expand easily in the future will save you a lot of time and headaches. The structure of your web site should be structured and organized for ease of use, maintenance and in the event of web site transfer. Place all related files together in a specific file; for example all common images should go under a file labeled “images”.

▪ Step 4: Create a color scheme. The colors used within a web site should reflect the company image and should be consistent throughout. Your viewer’s first impression will determine if they return to your website. Color schemes can be various but using too many colors or really vibrant colors together may turn out looking repulsive to your viewer.

▪ Step 5: Use a browser compatible font. Attractive fonts may look good during the design phase but once they load onto a viewer’s computer, they may be unreadable. Using Arial, veranda, Geneva, Helvetica, sans-serif, Georgia, times new roman, times, serif, courier new, courier or monospace fonts will maximize browser cross-compatibility.

▪ Step 6: Create search engine optimized website content. Search engines will prioritize web sites based on keywords found within the website content or even how images included in the web site are labeled. Preference is given to regular text in websites but limited ALT attribute key wording can still be used. Too much ALT attribute key wording will be viewed as spam by search engines.

Whether you’re a seasoned web designer or a beginner, attention to artistic detail and organized files and directories should be considered for all web site layouts. Capitalize on the relevancy for search engines and save yourself time if the web site is ever in need of expansion.

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