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Selecting a caterer can be a mind boggling experience if the proper research has not been done up front. As with any company, there are good caterers and not-so-good caterers. Most major cities are swimming with choices and it is difficult to find the right choice for the right price. When selecting a caterer for a specific event, there are a few details to keep in mind.

Shop Around- The worst thing a prospective event planner can do is pick a name out of the phone book or off of the internet because they have a pretty ad. Much research is necessary when selecting the right catering company. Word-of-mouth is the number one marketing tool for the entire food service industry. A great catering company is no different than a great restaurant. People talk and someone searching for a company should listen carefully. Ask co-workers, relatives, and neighbors before making any decisions. The internet is a great tool to find a caterer as well, but beware of fly-by-night companies.

Ask for Portfolios- Most successful catering businesses have a portfolio available to potential customers that give specific examples of past events hosted. A good company will encourage browsing through their portfolio. Remember, if they are not proud and willing to show you their past services, there is probably a reason they are keeping it a secret. Make sure that the company can fit your needs. Great companies will be willing to work with budget and menu selection.

Be Organized- Before visiting any potential caterer, be sure to set up a system to organize your findings. A notebook to separate each company and what they have to offer is necessary. The notebook should contain menu options, price ranges, your initial reaction, and a brief overview of their past work. By doing this, the right caterer for your occasion will be easy to find.

The choices are endless, but there is no need to stress out. The right catering company will have the experience and capability to be confident and calm on the big day. A little homework and some organization will go a long way to ensure a successful event.

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15y ago

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