Online Survey Tools: A Comparison

Answer 1

So you've made the wise decision to conduct an online survey to further the development of your business. The next question is, which online survey tools are going to provide the most useful results based on the data you are hoping to collect? Luckily for you, there are quite a number of online survey tool options out there that will suit your needs, whether you are looking for a simple, cheap survey to send to a select number of clients or want to create a complex, comprehensive survey with an online survey tool that has the capacity to reach thousands of potential respondents. Here is an overview of some of the most reliable online survey tools.

Google DocsGoogle offers many services for free for users with a Google Account. Their survey option is very straightforward and easy to navigate, and can easily be sent to anyone in your Google Contact List. Thus, using their "Form" tool a great option if you want to conduct a simple, one page survey of a few questions to send out to people in your contact list. These forms can also be customized to a certain extent with colors settings, but it will not give the more comprehensive customization options of more complex programs. To access this tool, log in to your Google Account, go to Google Documents, and then click "Create." A drop down list of options will appear. Select "Form" and begin creating your survey! SurveyMonkeySurveyMonkey is a great survey-creating tool if you want something more complex than the simple Google Docs Form, but still want straightforward ease of use. SurveyMonkey offers various price packages, and you receive more advanced service the higher the price package you opt for. The free option allows you to create a survey with up to 10 questions and share it with up to 100 respondents and offers minimal customization. The options that cost money include such additional options as extra security, complete brand customization, advanced logic questions, etc. They vary in prices from $17-$65 a month, and thus prove to be a cost-effective option for larger survey projects. QualtricsIf you are a sizable organization looking for comprehensive, large-scale research capabilities, Qualtrics is a very secure and worthy survey making tool. Its clients include such big name brands as Capital One, Geico, Kohl's, Wharton Business School, and CBS, to name a handful. They offer advanced survey logic and detailed analysis, with a sizable support team to offer live help with their product. If you are looking for survey tools that can capably handle more than 1000 respondents at a time, Qualtrics is likely your best bet.

No matter what the needs of your company, there is a certainly a survey tool out there to suit your needs. Google Documents, SurveyMonkey and Qualtrics are just three of the more reliable of the vast number of options at your fingertips.