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Kickstarter has been enjoying the best of the press lately; projects in nearly every industry sector seem to be enjoying the benefits of this surge in crowdfunding. Games such as Wasteland 2 as well as a new title by Lord British himself, Ultima-creator Richard Garriott stand side by side with requests for infrastructure funding and volunteer group efforts.

Kickstarter is an electronic soapbox which anyone can step onto, with the right idea and a well crafted pitch, it’s the first wave of marketplace digital democracy. Let the best ideas attract the most backers!

Developing a unique and marketable idea

The main thing to understand when developing a Kickstarter project is to consider the audience.

Who do you want to sell this concept to? Gamers? Retrogramers? Social activists? Humanitarians? Nerds? Geeks? Dweebs? Foodies? Hipsters? Dancers? Environmentalists? Republicans? Democrats? Those who enjoy schadenfreude? Those who are empathetic and soft-hearted?

How much capital do you need to finance this project? A fully costed preliminary budget will do wonders not only to reinforce how seriously you are taking this project to yourself, but also to potential backers. Backers like to see where their money will be going, even if the rewards are not entirely enticing.

What sorts of rewards, and at what tier of pledge, are you offering? One of the main ways that Kickstarter is being treated now is, in simplest terms, as a pre-sale venue. At certain reward levels, usually starting between $5 and $25, backers are offered a discount on the cost of the item being offered. Shelters or volunteer groups may offer a space on a plaque. T-shirt designers may offer a t-shirt and a thank you card. Bands might offer a digital download for $5.

You get the idea.

Absolute certainty of execution and capability to “get the job done”

The one thing that’s certainly quite important about Kickstarter is to 100%, beyond-any-shadow-of-a-doubt, absolutely, positively, certainly know that you and your associates are capable of delivering on the rewards and the project that you propose.

Do or do not, in the words of the wisest little green fellow to ever grace the swamps of Dagobah, for there is no “try”. Not if you don’t want 4chan, /b, and every other maligned internet miscreant tracking you down, looking for the results of the pledge they have made in good faith.

Don’t be an oathbreaker!

Producing in-house and inexpensive outsourced marketing and web materials

  • You’re going to need to get attention, and fast. Kickstarter is already steaming towards saturation and this idea is going to be competing against thousands of other brilliant ones from all over the world. Sort of like Street Fighter II: The World Warrior, except more cerebral and more than a quarter is at stake.
  • You’ll want to produce at least three short video trailers which you can upload either to YouTube or to an internal video delivery service / server. These should be about thirty seconds to forty five seconds long, well-lit, as well-produced as possible, and playing hard to the various niches within the largest audience that you’d like to target. For example, a paranormal mystery novelist looking for some seed money to pen and publish a trilogy might look to NaNoWriMo forums, several well-known bloggers in the industry, or a current and trending meme that’s widely recognized.
  • Having an updated blog presence, at least once a day, will help immensely. Potential backers love to see when creators are sticking around and constantly updating on the progress of the project. It builds hype, enthusiasm, and credibility in the potential of your project.
  • Get some photographs or static art assets to really increase the look of the blog as well -- nobody wants to read a wall-o’-text and the images will also make the project look more professionally attractive.

With all of the right pieces in place, you’ll have to use these general guidelines as a framework to start digging down into specifics, and unpacking the challenges to follow.

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