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Regardless of the business or enterprise, a printed business card is the primary form of introduction. The quality of the card stock, the interwoven color combinations, and the choice of font leave an indelible first impression. Statistics state first impressions are made in the first seven seconds. The printed business card selected to represent you at that introduction and that remains long after you are gone, is critical to a positive impression.

The variety of style, the card stock, quality of printing and the ultimate cost are just a part of the decision process. Business card printing standards vary as widely as the number of card printers. Choosing a quality printer is as important as the card itself. A quality printer can make a less expensive card look better than some of the most expensive cards printed poorly.

One of the best business cards available may not be from the expensive in-town printer but available through on-line ordering. Caution and common sense should apply to business card printing obtained via the internet. Without having personal knowledge of the quality of the card or print, ordering low quantities initially may save considerable frustration and embarrassment. On the other hand, there are high quality low cost business card printers accessible through the internet and it is worth the time to investigate.

The benefit of working with a local in-town printer is the ability to build a long-lasting relationship. They have an incentive to perform quality work and word of mouth advertising with a happy client is priceless. The competitive nature of business card printing is understood by the local printer although expect higher pricing with the personalized service.

For the low volume user of business cards, there are sources on the web that offer free cards. Expect to have their advertisement on the back of the card as a courtesy for printing the business card. A business card with a printing advertisement on the back would not be appropriate for most traditional business users. However, this would not distract from the casual user like a soccer mom providing contact information to the association.

Take time to choose the quality of the card stock, the design of the logo as applicable, the colors and fonts, and most importantly the quality and creativity of the printing of the business card. The lasting impression of the business card lives on for many years.

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