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What makes a battery successful? Is it how the battery performs or could it be the power of the advertising campaign that promotes it? Energizer Batteries burst onto the big time map because of a cute little pink bunny that kept on “going and going and going.” It’s something viewers saw repeatedly on television. It was a highly successful media blitz that ran for many years and still is going and going and going.
In fact, that Energizer bunny may not be at the forefront of commercials all the time, but the average television viewer and magazine reader recognizes that pink bunny. That’s why the bunny often is seen, even in smaller pictures, in ads today.
The question is whether or not that bunny has brainwashed the battery buying community. Do Energizer batteries really out perform the competition or is that just a lot of hype and small print?
An interesting development has been discussed a lot around certain internet quarters recently concerning the makeup of Energizer’s D-size batteries. These are ones often used for flashlights, larger radios, and electronics. One would assume the D-size battery would offer up more power. Sometimes, assumptions can be dangerous; or at least wrong.
Examining the package of at least one product of this battery size showed that the battery capacity of a rechargeable D product was 2500 mAh. Checking out another package of the smaller AA Energizer batteries revealed the exact same capacity. Yet, the price difference is significant between the two sizes. One has to ask not just how that is, but why it is.
The reason for the same capacities might surprise, but for those with workshops or the know how, it’s as simple as opening up the battery. Inside the Energizer D-size battery is a smaller AA battery. It’s shocking to think what this, and most likely other battery makers, are getting away with. They are simply wrapping a shell around the AA and then selling it at a high markup.
The Energizer bunny is cute as can be, and it continues to be a powerful symbol, so much so that the D-size battery controversy has received little mainstream attention.
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