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Surveys are effective ways to gather information on customers, consumer trends and customer satisfaction. There are many companies that offer comprehensive survey support that often come with a steep price, but there are also free survey creating websites and software that offer better benefits and results than many paid services, making free surveys the way to go. Below are examples of other survey methods and explanations as to why free online surveys are a better option.

Paid Survey Creating Services

The most obvious reasons that free services are better than paid is that they are free! It is true that paid services offer more options and have the ability to reach larger amounts of audiences. They also allow for more in-depth analysis of data. However, if your purposes for creating surveys include employee satisfaction or customer service surveys that reach only a targeted audience, free surveys will offer all the features you need to create a simple, easy survey with easy to understand results.

Third-Party Services

The benefit to using a third-party software is that people filling out the survey are guaranteed better anonymity than conducting a survey yourself. This is especially important when it comes to employee surveys and even customer surveys. However, free survey websites and services offer solutions to this problem. Instead of having someone fill out a survey directly from an email or from their account, free surveys offer the ability to have a person complete the survey on their website but can separate the name from the actual response to the survey. This gives everyone anonymity without shelling out the big bucks.

Paying for a Traditional Survey

Traditional surveys typically involve paper, pencils and a whole lot of human time. Using a company to provide paper surveys, or even doing a paper survey on your own, is ineffective and wastes resources. People are much less likely to answer a paper survey than a digital one. Further, once the survey is complete, someone has to tally the results by hand, leading to errors in data analysis. Free online surveys have made traditional surveys a thing of the past, as they are more effective in every way possible.

Paid Phone Surveys

Phone surveys include two kinds: in the first option, people call in and in the second, people receive calls. Neither way is very expensive, though there is usually a minimum of a few hundred dollars you will need to spend to secure a company. Remember, any expense is more expensive than free. Phone surveys do feature automatic tabulating like online surveys do, but people are statistically much more likely to answer an online survey than a phone survey. So stick with the free option and leave the phone alone.

As you can see, while each service described above has some advantages, in the long run free online survey servicing websites or software offer the most features with the least amount of commitment from your business. There are plenty of services available. Take some time to research those out there and choose the one best for your survey needs and let free surveys work for you.

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