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When you plan to market your business on the internet, you’ll need to purchase domain names. While a single domain may be enough for your primary website and while it is possible to host a company blog that you are using to promote your company’s products or services on that same domain, you’ll find that there are benefits to having more than one domain. Most notably, you will find that it’s possible to market products separately, to build links to your site, and to better communicate with segments of your target audience with language that is customized to address that segment’s unique needs.

In order to better reach all of your target audience, it’s essential to choose the best options when you purchase domain names. Regardless of which registrar you choose, when you purchase domain names, be sure to think about:

1. How prospective customers and clients will search for the products and services that you offer.

2. Keywords and phrases related to the product or service that you are marketing.

3. Common misspellings of the keywords and key phrases related to your products - when you purchase domain names, you can set up sites that redirect to related content.

4. How you will be using each web domain - after all, if you aren’t planning to blog on a particular topic, you won’t want a domain name with the word blog in the title.

5. How many sites will be competing with yours simply based on the keywords that you use in your domain.

By taking the time to consider the keywords and phrases that your prospective customers or clients will be using to search for your products or services when you purchase domain names, you can start to think about how you will optimize your site - both for visitors and for the search engines. Identify all of the possible combinations that you would like to use to name your domain and your website should be included on a list of possible domain names; once you’ve chose a registrar, when you’re ready to purchase domain names, all that will be left if entering each combination to determine whether or not the name is available. Simply repeat as many times as necessary until you’ve added all of the web domains you wish to purchase to your shopping cart.

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11y ago

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