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Market entry refers to the strategy or process through which a company begins to sell its products or services in a new market or geographical area. This involves assessing market conditions, understanding local regulations, and identifying potential customers. Companies may choose various entry modes, such as direct exporting, Franchising, joint ventures, or establishing a local subsidiary, depending on their resources and goals. Successful market entry requires a thorough analysis of competition, consumer behavior, and cultural factors to ensure a sustainable presence.

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