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Revenue maximization theory posits that a firm aims to achieve the highest possible sales revenue, often prioritizing sales volume over profit margins. This approach suggests that businesses may lower prices or increase production to boost total revenue, even if it means sacrificing short-term profits. The theory contrasts with profit maximization, where firms focus on maximizing the difference between total revenue and total costs. Revenue maximization is particularly relevant in competitive markets where gaining market share can lead to long-term benefits.

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4mo ago

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Definition of Maximising by Kayors Let me present an illustration to explain this: One often uses the phrase of "maximise profits" in economics. The term maximise or maximising here means to keep profits as high as possible.


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Australia, like most English-speaking countries (except the US) use British English.Therefore in Australia the spelling is maximising.


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