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niche products are specialised and often technical. For example a Solar powered Hat or something. It's designed for a small market and often is complicated such as a Computer gamers mouse.

The definition of niche market from wikipedia as following:

"A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the Demographics that is intended to impact.

Every single product that is on sale can be defined by its niche market. As of special note, the products aimed at a wide demographic audience, with the resulting low price (due to price elasticity of demand), are said to belong to the mainstream niche-in practice referred to only as mainstream or of high demand. Narrower demographics lead to elevated prices due to the same principle. So to speak, the Niche Market is the highly specialized market that tries to survive among the competition from numerous super companies."

So all products in this market can be defined as niche products

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15y ago

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