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per Wikipedia...

" Although Pontiac had strenuously promoted the GTO in advertising as the "GTO Tiger," it had become known in the youth market as the "Goat." Pontiac management attempted to make use of the new nickname in advertising but were vetoed by upper management, which was dismayed by its irreverent tone"

It is thought it started simply because "goat" was easier to say than the 3 sylables of G T O .

also, there was a saying to go along with the nickname: "Goats will eat anything."

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15y ago

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