Napoleon gains power by using fear, by exploiting the animals, and by bending the rules. He instills fear as a way of giving the animals no chance to argue with him... Which allows him to run the farm the way he wanted to, and to make it easier for him than the other animals.
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Napoleon uses many tools of propaganda to gain power. His main tool perhaps were the sheep. Whevever any of the other animals would want to speech up the sheep broke out in to "four legs good, two legs bad". However, Napolean only ever gained complete power from exiling snowball. He knew from the windmill vote that snowball was a threat, and found it very easy to get the animals to side with him. So using teh dogs, which he trained in secret, he got rid of this danger.
Threats to lifes,guards,fright, and changing the rules(the person next to you wrote this)
None. Animal Farm is a story of satire based off of the Russian revolution of Stalin and trotsky.
He controlled everything.
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