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Interest groups influence government policy by advocating for specific issues, mobilizing public support, and engaging in lobbying efforts to persuade lawmakers. They provide information, resources, and expertise to policymakers, helping shape legislation and regulations that align with their interests. Additionally, through campaign contributions and grassroots organizing, interest groups can sway electoral outcomes, further impacting policy direction. Their activities can promote diverse perspectives in the political process, although they may also lead to concerns about disproportionate influence by well-funded groups.

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