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The internet is a widely adopted media platform used by most of the population in some form or another. Political candidates use any outreach method they can in order to connect with potential voters, so it stands to reason that reaching out to the public through web-based media would be important to any outreach program. Beyond the reach of the Internet as a media delivery system, the Internet allows candidates to use technology to their advantage by providing more methods of contributing to their campaigns, such as PayPal and other electronic payment methods. Their messaging can be updated instantaneously, and with minimal effort, millions of potential donors can be reached at once.

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