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The easy answer is the ease of which to focus. Too much info, not enough attention. I believe in the book "4-hour Work Week", the author discusses options. He talks about how a client of an advertising agency wanted to show something like six of their watches in one ad. The advertiser told them this was not a good idea. They went back and forth but agreed to do two ads- one with a single watch, the other with the six watches. As it turned out, the ad with one watch had triple the sales. People say they like options, but they only like the IDEA of options.

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16y ago

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