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Going against the Swiss grain came naturally to Hans Wilsdorf, a Bavarian, who founded the company in London in 1905. Twenty-one years later, he patented the Rolex Oyster, the first truly water-resistant watch. Equally important, he orchestrated a brilliant promotion: Wilsdorf had Mercedes Gleitze, the first woman to swim the English Channel, in October 1927, carry the watch on a ribbon tied around her neck during her swim. A front-page advertisement in the London Daily Mail followed, touting "the wonder watch that defies the elements." The first divers watch would be the Omega Marine 1932 Panerai late 1930's circa 1938

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16y ago

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