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The people who make the paint. Their factory has to have a name brand and that's the name of the paint. The government also has to check the name brand to make sure it is ok and not bad because if it's a bad name or a bad word and they sell it without the government's permission, then they will get a ticket or get put in jail.
AnswerThe government doesn't give "permission" for brand names--at least the US government doesn't; some governments may have a bureaucrat whose job it is to make sure brand names don't have bad words in them, but not the US.If you want to name your paint "This Is The Best (insert obscenity) Paint In The Whole (insert obscenity) World" you are more than welcome to do so. You'll have two little problems, though: no paint store in the world will put a product that has a vulgar name on the shelf, and the paint quality had better live up to its boasting or you're going to get sued for misrepresentation.
But, if you're asking about the names of the colors, there are companies that do nothing but come up with names for things. Someone there will look at the new colors and think, "this looks like meadow moss" or "this looks like a sunset over Moscow."
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Is glidden paint as good as sherwin Williams paint?
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What were the names of job's children in the bible
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Whose job was it to gather food in the Chumash tribe?
e
