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Marico the Indian FMCG company launched a baby soap named 'Sparsh'. The move seemed like a marketing master-stroke as there was only one recognizable brand in such a big market. Marico used the brand equity of one of its well known brand Parachute for introducing this product in the market. But the product did not succeed in the market despite Marico spending lot of money on the promotion of the brand. They also tried to differentiate their brand as 'India's first No-tears Baby Soap'. But they failed to realize that mothers will not try out a new brand of soap on their newly born babies. This lead to Marico withdrawing the brand within two years of launch of their brand.
What else can I help you with?
Which product of hul failed in the market?
Ponds toothpaste, Fair & Lovely talc ,...to name a few
Why pakola failed in Pakistan?
Due their low brand name its going to be failed i would recommend that you must focusing the people wants what they need for and must focusing their standards of your product
How do you get fair by home remedies?
There is an Indian natural product. The product's name is Roopamrit. You can use it. i tested it.(Its working)
What is the name given to a product that is known by its trade name not what it does?
A product known by its trade name rather than its generic name is called a brand name product. This is a product that has been given a unique name by the manufacturer to market and distinguish it from other similar products.
Is Trade name is given for the first drug product introduced into the market?
No. It is given a generic name first until after FDA approval, then it's given a trade name, which is usually short and easy to remember when advertised.
Is there a product in the market with LIQUIGLIDE?
There might be -- The issue of using this technology is that the product final might have a coating but its not specified. Manufacturers can use this product and its called by its scientific name not its marketing brand name
Any home remedies to get fair skin?
There is an Indian natural product. The product's name is Roopamrit. You can use it. i tested it.(Its working)
Name one technological product that will not be on the market ten years from now?
A Cassette player
What is the name of the stock market in India?
The Indian stock market is called the BSE Sensex which is short for Bombay Stock Exchange Sensitive Index.
What is the name of the best carpet cleaner product?
My carpets have several old stains that are hard to remove. What is the best carpet cleaner product on the market?
What is full name isi mark?
The full name of ISI mark is Indian Standards Institute mark. It is a certification mark provided by the Bureau of Indian Standards (BIS) to signify that a product conforms to the Indian Standards as specified by BIS.
True or false 'trade name' is the name given for the first drug product introduced into the market?
False. When a company produces a new drug for the market, it assigns a generic name to the product. After testing and approval by the FDA, the drug company gives the drug a trade name (often something short and east to remember when advertised).
