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The characteristic of being able to reflect light is called albedo. Substances with high albedo are able to reflect more light. The major substances with high albedo that reflect light back into space from Earth are: clouds, snow, ice caps, aerosols etc. In fact, many environmentalists are pushing the "White Roof Movement" that encourages the painting of roofs white in order to increase the albedo in urban areas, hopefully decreasing the urban heat island effect.

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