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Channel decisions refer to the strategic choices a company makes regarding how its products or services will be distributed to customers. This includes selecting the types of distribution channels (e.g., direct, indirect, online, retail) and determining the structure and logistics of these channels. Effective channel decisions aim to optimize market reach, enhance customer experience, and maximize profitability. They are crucial for ensuring that products are available to consumers in a convenient and efficient manner.

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5d ago

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