Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.
Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)
Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only one
Channel strategy is a crucial component of marketing strategy, as it determines how products or services are delivered to customers. An effective channel strategy aligns with the overall marketing goals, ensuring that the right audience is reached through the most appropriate platforms—whether online, in-store, or through third-party distributors. By integrating channel strategy into the marketing strategy, businesses can enhance customer experience, optimize sales processes, and ultimately drive brand loyalty. Thus, a well-defined channel strategy supports the broader objectives of marketing by ensuring seamless access to offerings.
Push Strategy: This strategy targets suppliers. It is achieved by moving the products through the channel (distribution mediums) by convincing channel members (suppliers) to offer them. Some examples are by providing them with incentives, such as discounts.Pull Strategy: This strategy is customer focused. It is done by moving the products through the channel (distribution mediums) by creating a demand/desire for the products among consumers. Through their intense demand for the product, they will convince retailers to stock these items.
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. A brand is a company’s promise to deliver a specific set of features, benefits, services and experiences consistently to buyers. However, a brand should rather be understood as a set of perceptions a consumer has about the products of a particular firm. Therefore, all branding decisions focus on the consumer.
describe any major in the current Indian Marco environment and explian its implication for marketing strategy in the next few years?
1. analyzing consumer needs 2. setting channel objectives 3. identifying major alternatives 4. evaluating the major alternatives 5. designing international distribution channels.
The HELP strategy is most useful when you are making decisions.
ZSf
Make good decisions.
Consensus is the appropriate decision strategy for the most important team decisions.
my houn is big
How resource constrain guide you to take major economic decisions?
Push Strategy: This strategy targets suppliers. It is achieved by moving the products through the channel (distribution mediums) by convincing channel members (suppliers) to offer them. Some examples are by providing them with incentives, such as discounts.Pull Strategy: This strategy is customer focused. It is done by moving the products through the channel (distribution mediums) by creating a demand/desire for the products among consumers. Through their intense demand for the product, they will convince retailers to stock these items.
Consensus is the appropriate decision strategy for the most important team decisions.
One major advantage to having an integrative strategy is the fact that the entire business will be able to support the organization when necessary. One disadvantage to having an integrative strategy is problems with coordination.
War Strategy
multifocal