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Two decisions that you would have to make when it comes to your channel strategy is the length and width of your channeling.

Channel length: it is the number of different types and levels of intermediaries used in your channel strategy (i.e. wholesalers, retailers, pharmacies, etc)

Channel width: it is the extent to which your channel covers the market either by distributing your product through the greatest number of intermediaries or to only one

  • Intensive Distribution: this strategy would be where you have the greatest number of intermediaries carry your product (all wholesalers and retailers that are willing to stock and sell your product)
  • Selective Distribution: this strategy is where you distribute your product using a fewer amount of intermediaries
  • Exclusive distribution: this strategy is when you selling your product through only a single outlet typically only in one region
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14y ago

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How does channel strategy relate to marketing strategy?

Channel strategy is a crucial component of marketing strategy, as it determines how products or services are delivered to customers. An effective channel strategy aligns with the overall marketing goals, ensuring that the right audience is reached through the most appropriate platforms—whether online, in-store, or through third-party distributors. By integrating channel strategy into the marketing strategy, businesses can enhance customer experience, optimize sales processes, and ultimately drive brand loyalty. Thus, a well-defined channel strategy supports the broader objectives of marketing by ensuring seamless access to offerings.


What are the pull and push strategies in communication?

Push Strategy: This strategy targets suppliers. It is achieved by moving the products through the channel (distribution mediums) by convincing channel members (suppliers) to offer them. Some examples are by providing them with incentives, such as discounts.Pull Strategy: This strategy is customer focused. It is done by moving the products through the channel (distribution mediums) by creating a demand/desire for the products among consumers. Through their intense demand for the product, they will convince retailers to stock these items.


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A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.


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