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It is the registered trademark logo for the company. It shows it is an 'Apple' product.

answ2. In the very early days of computers, brands such as TRS80, Commodore, Altair and so on produced motherboards which could accept daughter boards optimized for particular function.

The first Apple products were hand assembled by Steve Wozniak, rather along the lines of the existing products, and curiously claimed an "open" operation. Possibly the Apple was chosen as it is high in the alphabet, or perhaps to symbolize New York (the big apple).

In any event, The Beatles already had Apple Records, and fought a battle with the computer co, and won as I recall. But that's 40 years ago.

Knowledge also plays a part in this. The apple has for many people in many lands and for many years meant Wisdom, Knowledge, Intelligence. The ease of learn and ease of use that Apple products have meant to millions of people also means Trust. People can trust Apple to look after them at least most of the time. The move to Intel inside has meant that those people who tried to tell stories about the company now have to find someone else to tell stories about. The more recent release of the OS X ( it atually stands for ten) has meant the leasons were learned by Apple on how to encourage and motivate good people to write excellent software not viruses for the Macintosh Family of computer.

Computer buffs please add.

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14y ago

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