You can mention someone. Like saying "Elvis liked peanut butter Sandwiches." You can quote someone. Like saying; Martha Stewart said, "to bake it for one hour." You can't title it Martha Stewart's Guide to Dating. That would be illegal since Martha Stewart didn't write it and won't be getting any money from it. You can only use the name as a reference and not as a major portion of your book.
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Using a celebrity's name in a book without permission can potentially lead to legal issues, especially if it's done in a misleading or defamatory way. It's generally advisable to seek legal advice or permission before using a celebrity's name to avoid any potential problems.