Schlotzsky's
Schlotzsky's Franchise, LLC Type Wholly owned subsidiary Industry Restaurants Genre Fast casual Founded 1971 Headquarters 301 Congress
DowntownAustin, TexasProducts Sandwiches, pizzas, salads, wraps ParentFocus BrandsWebsite schlotzskys.com
Schlotzsky's is a privately held franchise chain of restaurants, specializing in sandwiches, headquartered in DowntownAustin, Texas. Schlotzsky's has more than 350 franchised and company-owned locations worldwide. Most of the locations are across the south and southwestern United States, but the company is expanding into areas across the country, particularly the north and southeast.[1]
The Original, Schlotzsky's signature sandwich
The Wooleys expanded Schlotzsky's menu to include panini, specialty pizzas, toasted wraps, salads, soups, and other items.[4]The Wooleys also took the company public on 15 December 1995, trading as BUNZ on NASDAQ,[5]
The chain peaked in 2001 with 759 stores and over $400 million in sales,[6]when same store sales started to plateau. 2003 saw the company posting a $11.7 million loss; as a result The Schlotzsky's board of directors relieved the Wooley brothers from day-to-day management on 17 June 2004 and named Sam Coats as the new chief executive officer of the company.[7]The Wooleys eventually resigned from the board in July 2004.[8]
The company ceased public trading trading once the Bobby Cox Companies came on board.[9]Under new ownership and management, Schlotzsky's spent two years strengthening its franchise operations and restructuring the brand.[10][11]The new owners operated the business under the corporate entity Schlotzsky's, Ltd., and began streamlining the menu.[12]Under new ownership and management, Schlotzsky's has strengthened franchise operations and is licensing new franchisees in Texas and other states. The company also plans to open several new corporate-owned stores.[13]
On 21 November 2006, Schlotzsky's was acquired by Focus Brands, an affiliate of private equity firm Roark Capital Group, parent company of Moe's Southwest Grill, Carvel, Cinnabon and Auntie Anne's.[14]The following year, the company named Kelly Roddy as president, who joined Schlotzsky's from H-E-B Grocery Company.[15]With Kelly on board, Schlotzsky's began to plan for growth along with a systemwide reimage,[16]which included updated restaurants, improved menus,[17]table service, and the addition of Cinnabon.[18]The company is currently remodeling its locations across the country with a "Lotz Better" look, which includes bright, bold colors, circle-themed furniture and decor and playful slogans.[19]
[edit]HeadquartersSchlotzsky's headquarters are located at 301 Congress in downtownAustin, Texas.[20]
Before moving in to 301 Congress, Schlotzsky's was located at 203 Colorado in downtown Austin.[21]
301 Congress, the location of the Schlotzsky's headquarters in Austin
[edit]SloganCurrent slogans are "All 'Round, Lotz Better," "Lotz Better," "Every Bite Lotz Better." Former slogans include "Funny name. Serious sandwich." and "Just one sandwich, it's that good."
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