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* Don't try to optimize every single page of your website rather, optimize individual pages for just one keyword.

* Make sure that the keyword you're optimizing for is relevant to the page's content * Include the keyword in the URL i.e. www.example.com/keyword * Include it in the page Title * Include it in the meta description * Use it as a H1 heading * use it or variations of it a couple of times throughout the copy on the page, especially in the first and last paragraphs and make sure you have at least 300 - 500 words of interesting, relevant copy on that page, * Link to the optimized page from your other pages using the keyword as the anchor text i.e "find out more about example keyword" * Try to find other websites on the internet that will find your pages content useful and ask them to link to it using the keyword as anchor text A word of warning, don't try to spam, trick or upset the search engines in any way as most "blackhat" advice is out of date by the time you find it and will only get you banned!

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