How does a website get to the top of a Google search?

Answer 1

First of all, a website gets to the top of Google search only for certain keywords.

For example Apple.com doesn't come out on top if you're searching for 'carpet installation'.

This is what SEO (Search engine optimization) is all about.

Let's say you have a pool service company in Miami, you would want your website to show up for searches like 'pool maintenance in Miami'.

In your web pages (especially the home page) you'll want to add words like 'best pool cleaning service in Miami, Florida' 'excellent swimming pool service in Miami' etc...

Once Google knows what your site is about it will put you on the list for those searches, but it won't rank you at the top unless you are the most popular.

Proving that you're popular is where you have to get to work.

Links: people linking back to your page is the best way to climb the search engine ladder.

Textual links are probably the most powerful links you can get. If your link isn't just 'click here' but it's 'Miami pool service' it holds a lot more weight.

Blog: having a blog is a great way to connect with your customers through:

• Case studies (showing how you solved a customers problem)
• Helpful tips (if your site is useful they will come back and maybe even share a link to your page with their friends)
• New content (if you blog regularly it's like updating your site, search engines (and customers) love it when you update your site)

Those are just a few tips to help you get started. It takes work but there are a lot of ways to keep improving your site in the search engines eyes.

Try visiting http://www.local-business-marketing-specialists.com you can get started by downloading their free report.

Good luck!