What is the swot analysis of tata nano car?

Answer 1

The SWOT analysis of the Tata Nano motors is given below:

Strengths:

· Price is low

· Provides compact size

· For its smaller size it supports grater interior

· Afford high fuel efficiency

· Offers smooth drive

Weakness:

· Boot space is less

· Tyres of the car are small

· Engine cooling system is poor resulting in overheating

· It may not meet the safety regulations

· Absence of headlight levelers

Opportunities:

· For specifically targeting the desired customer exploit promotion techniques

· Developing low price engine oil

· Creation of employment

· More product awareness needs to be created

· Strategic agreement to expand consumer base

Threats:

· In deficiency in meeting the safety requirements

· Traffic obstruction

· Competition from new competitors Bajaj, Honda etc