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After-sales service refers to the support and assistance provided to customers following the purchase of a product or service. This can include services such as installation, maintenance, repairs, and customer support to address any issues or concerns. The goal is to enhance customer satisfaction, build loyalty, and ensure proper functioning of the product, ultimately leading to repeat business and positive word-of-mouth. Effective after-sales service can differentiate a company from its competitors.

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What are the duties of an automotive aftersales manager?

An automotive aftersales manager oversees the service department, ensuring high-quality customer service and satisfaction post-purchase. They manage service operations, including repairs, maintenance, and parts sales, while also developing strategies to improve service efficiency and profitability. Additionally, they train and supervise staff, handle customer complaints, and analyze performance metrics to drive continuous improvement in aftersales processes. Their role is crucial in building customer loyalty and maximizing the dealership's aftersales revenue.


What does aftersales mean?

Aftersales ("After Sales"), is any kind of assistance provided by a company after the initial sale. Most commonly. it is a service provided by most companies involved in selling and producing products. The service provides support and assistance after the sale, i.e. if you buy a car, you may require aftersales support if a part fails shortly after purchase.


Information about departments within a dealer?

Most dealerships are split into three main departments.DEALERSHIPSALES DEPARTMENTCar BrandsUse cars / pre-owned vehiclesAFTERSALES DEPARTMENTServicePartsBodyshopValetingADMINSTRATION DEPARTMENTAccounting FunctionsThese are the sales department and the aftersales departments. The sales departments are then split by brand (in order to meet brand standards) and sales adminstration. The aftersales department is split into 3 x departments. These are the service department, parts department, valeting department and the bodyshop. You also have an administration department which would look after all the invoicing and accounting functions for the dealership.Management usually consists of a sales manager, aftersales manager an accountant and these people then report to a DEALER PRINCIPAL (general manager / owner).


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