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Juicy Couture was started by two sisters that lived together when one of them was 12 and the other sister was 14. The youngest sister ALWAYS wore something that was trendy and in style; She especially liked wearing shirts and pants that said 'Juicy.' Her sister thought that she was a diva and called her the "Queen of Couture." Afterwards, people found out about this nickname and instead called her 'Juicy Couture' because of her well-known logo. Then, one day they had a garage sale where she sold some of her stuff. the people who bought some of her stuff liked it and told her about what they thought about it. When she grew older, she started the new, and awesome, store called "Juicy Couture."

^This is totally made up story

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Juicy Couture was founded by Gela Taylor and Pamela Skaist-Levy. Taylor was a native New Yorker who held a college degree in drama and had appeared in Broadway productions as well as on some weekly television series in the 1980s. Skaist-Levy, on the other hand, was born in California and attended the Fashion Institute of Answers.com & Merchandising, where part of her curriculum was designing a hat that received favorable notice and was eventually carried at upscaleretailers Barneys New York and Fred Segal.

Taylor and Skaist-Levy met in 1988, when a mutual friend introduced them at her clothing boutiquein Los Angeles. Taylor was pregnant at the time and dismayed at the dearthof chicmaternity wear, so the two began their collaborations with a line of maternity jeans, which they fashioned after experimenting with elasticand a pair of Levi's. The jeans were marketed to maternity boutiques under the brand name Travis Jeans, after Taylor's newbornson Travis. Answers.com of the jeans were bolstered when actress Melanie Griffith was photographed wearing a pair.

From there, the partners went on to design a T-shirt made to be especially flattering-3for women. In an interview that appeared in a November 2000 issue of People, Skaist-Levy said, "We wanted to revolutionizethe T-shirt." Form-fitted, with plunging V-necklines, and available in a variety of bright colors, the cotton T-shirts proved wildlypopular. During this time the women adopted the business moniker Juicy Couture, which, Skaist-Levy noted in People, was chosen because the shirts were so colorful and enticing that "you just want to eat" them. The company remained based in Taylor's Los Angeles apartment before moving to an industrial park in the San Fernando Valley. Manufacturing was all done in the United States, and clothing labels read "Made in the Glamorous USA."

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