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To maintain its worldwide dominance in the shaving market, Gillette should focus on innovation by developing advanced shaving technologies and sustainable products, such as biodegradable razors and refillable systems. Expanding partnerships with subscription services could enhance customer convenience and retention. Additionally, investing in marketing campaigns that emphasize the brand's heritage while appealing to younger Demographics through social media and influencer collaborations is crucial. Finally, enhancing customer engagement through personalized grooming solutions and loyalty programs can further solidify brand loyalty.

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What actions would you recommend over the next five years that would help Gillette maintain its worldwide dominance in the shaving market?

To maintain its worldwide dominance in the shaving market, Gillette should focus on innovation by developing advanced shaving technologies and eco-friendly products, such as biodegradable razors. Strengthening its digital presence through targeted marketing campaigns and e-commerce platforms will enhance customer engagement and accessibility. Additionally, expanding partnerships with subscription services can cater to changing consumer preferences for convenience. Finally, investing in sustainability initiatives will resonate with environmentally conscious consumers, enhancing brand loyalty.


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