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What is Home replication strategy?

Updated: 4/28/2022
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15y ago

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Home replication strategy is the international replication of home based competencies sucha s production scales, distribution and brand power. An example of this is Wal Mart opening in Brazil. Wal Mart has replicated it's system which it uses domestically. Two drawbacks are 1) the lack of local responsiveness and 2) easy implementation which degrades any competative advantage.

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15y ago
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Q: What is Home replication strategy?
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