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decides what gets posted, when it gets posted and where it gets posted. The gatekeeper also controls all engagement activity on behalf of the company. There may be more than one gatekeeper but too many can lead to problems.

A good gatekeeper should…

  • Have a strong knowledge of the company's social audience
  • Play a part in developing any social media documents and guidelines
  • Be a good communicator with strong written skills
  • Understand company goals to better align the program with other marketing efforts
  • Have the ability to say "no" to anyone in the company
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Sister Little

Lvl 13
2y ago

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Continue Learning about Biology

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What is analogy of selectively permeable?

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What structure allows only certain things?

A filter or a gatekeeper can be a structure that allows only certain things to pass through. These structures help control and regulate what is permitted to enter or proceed.


What is the outer layer of a cell that acts as a gateskeeper?

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