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A concentrate is a form of a beverage (Orange Juice or whatever) which has had most of its water content removed, so that it is concentrated. You can then add water to the concentrate in order to obtain the normal, drinkable form of that beverage. The main advantage of a concentrate is that it is easier to transport and to store, since it weighs a lot less and takes up less room. In manufactured juice beverages it's quite common for the juice to be turned into a concentrate, shipped in that form, and then reconstituted at a different location before being bottled. In the US, beverages made this way are required to carry the "made from concentrate" label to distinguish them from juices made directly from fruit.

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