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In 1998, Rowe was the television spokesperson for Epic Pharmacy, a Baltimore-area association of independent pharmacies.

In 1999, Rowe was the radio spokesperson for Al Edwards Oatmeal, a short lived product sold exclusively in the Tidewater region of Virginia.

Beginning in March 2007, he was featured in several Ford Motor Company F-Series truck commercials, presented in a style similar to Dirty Jobs, including one for Ford Sync.[20][21] In the summer of 2009, he appeared in advertisements for Ford and Lincoln-Mercury vehicles that used the tagline: "Why Ford. Why Now."[22]

In 2008, Rowe became the spokesperson for W. W. Grainger, a Chicago-based Fortune 500 industrial supply company.

In 2010, Rowe appeared in television spots for Motorola iDEN combined radios/mobile phones, explaining that the phones were used "by real people, for real work" as they were used for Dirty Jobs-type applications.

In 2010, Rowe became the official spokesperson for Lee Premium Select Jeans.

On July 26, 2010, Rowe became the spokesperson for Caterpillar. Rowe will work with dealers and customers "to get a real world perspective on their jobs".[23] These interactions will be featured at Cat dealers as well as on the Caterpillar website.

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