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The goldrush saw the establishment of the Cobb & Co coach company.

The discovery of gold in Australia in the 1850s brought with it an immediate need for faster and better forms of transport. Four Americans, Freeman Cobb, John Murray Peck, James Swanton and John Lamber started a network of horse and coach runs in a manner similar to what operated in the United States.

Originally called the American Telegraph Line of Coaches, the name was later changed to Cobb & Co. Specially sprung coaches that could handle Australia's rough roads and rocky tracks were imported from America for the enterprise. Horses were replaced at changing stations 25 to 40 kilometres apart, meaning that fresher horses improved travelling time.

The effect of this was faster, better and more reliable transport at a time when traffic to and from the goldfields was increasing exponentially.

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