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Framework of 7Cs compass model are:

7Cs:(C1)Corporation, (C2)Commodity, (C3)Cost, (C4)Communication, (C5)Channel, (C6)Consumer, (C7)Circumstances.

example of 7cs

- Corporation means the competitor in the same area. e.g. in automobile there are many competitors such as BMW & Toyota etc.

- Commodity means the product offered by the company.

- Cost = price of the product .

- Communication = promotions that offered by the company to communicates with its customers.

- Channel:- means the place in 4Ps, e.g. where the company sells its products and to who, which group (government, citizen,companies etc.)

- Consumer:- is the customer who buys that products ant it's the important element in the marketing story.

- Circumstances:- Besides the customers, there are also various uncontrollable external environmental factors encircling the companies.

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