answersLogoWhite

0

· International in Scope

- Accessible from almost anywhere in the world

- Simplest form of international market entry

· internet Applications

- Promote consumer awareness and interest

- Provide information and consultation

- Facilitate 2-way communications through e-mail and chat rooms

- Stimulate product trial

- Enable customers to place orders

- Measure effectiveness of specific advertising/promotional campaigns

· Web Site design considerations

- Memorable address that is actively promoted

- Relevant, up-to-date content (text, graphics, photos)

- Contains information that target users will perceive as useful/interesting

- Easy navigation

- Fast download

· Internet advertising

- Banners and buttons on portals and other websites seek to draw online traffic to own site

- Limits to effectiveness-exposure ("eyeballs") may not lead to increases in awareness/preference/sales

- Hence, advertising contracts may tie fees to marketing relevant behavior (e.g., giving personal info or making purchase)

User Avatar

Wiki User

14y ago

What else can I help you with?

Related Questions

What is the purpose of marketing communication?

Marketing communication increase your product visibility over internet. It always helps to promote new site.


Internet as a communication platform for Marketers?

Internet as a communication platform for marketers. It has become an integral part of marketing as it allows companies to reach out to clients from all corners of the world.


What has the author Peter VanRysdam written?

Peter VanRysdam has written: 'Marketing in a Web 2.0 world' -- subject(s): Web 2.0., Social media, Communication in marketing, Internet marketing, Marketing


Internet marketing as an effective communication tool?

Yes,Internet Marketing include e-mail Marketing and many other communication tools depends on internet.Internet Marketing is cheapest,fasted and easy way to communicate with people.It help to get more result with minimum time.


Communication and social marketing?

What is communication and social marketing?


What is integrated marketing communication with example?

What is marketing communication with example


What has the author Vanessa Fox written?

Vanessa Fox has written: 'Marketing in the age of Google' -- subject(s): Internet searching, Internet marketing, Web search engines 'Marketing in the age of Google' -- subject(s): Internet searching, BUSINESS & ECONOMICS / Marketing / General, Internet marketing, Web search engines, Psychology, Family, Family Relations, Communication, Humanism, Family Therapy, Methods, Psychology and literature, Batman (Fictitious character)


The evolution of multimedia and Internet technologies has made the Web the perfect communication tool for marketing business services and products?

true


What has the author Georganna Hall written?

Georganna Hall has written: 'The Internet guide for business communications' -- subject(s): Business communication, Business enterprises, Databases, Computer network resources, Computer networks, Internet 'The Internet guide for marketing' -- subject(s): Problems, exercises, Directories, Web servers, Internet marketing


What has the author Alex Michael written?

Alex Michael has written: 'Mobile marketing' -- subject(s): Cellular telephone services industry, Internet marketing, Target marketing, Wireless communication systems 'Animating with Macromedia Flash 8'


What has the author Mary Lou Roberts written?

Mary Lou Roberts has written: 'Marketing to the Changing Household' 'Internet marketing' -- subject(s): Internet marketing 'Internet Marketing'


How can an internet marketing and advertising company be found?

There are many internet marketing and advertising companies on the internet. Some of the more popular companies include Yodle, AdRoll, Internet Marketing Ninjas, and White Label Marketing.