advantages and disadvantages of linear model communication
Advantages of Shannon and Weaver's model:simplicity,generality,quantiability.Disadvantage is that the model:linear,one way model,ascribing a secondary role to the "receiver", who is seen as absorbing information.
The advantage of Aristotle's model of communication is that the communication process is broken down so it is easier for the speaker. A disadvantage is that he must know his audience well or the process won't work.
One advantage of a linear model of communication is that it is easy to put together and implement. A disadvantage is that the linear communication may not always follow the "straight line," meaning there may be someone not in the line that needs the communication as well.
White's communication model highlights the importance of context and the interaction between sender and receiver, emphasizing feedback and the cyclical nature of communication. Advantages include its focus on clarity and mutual understanding, which can enhance effective communication. However, its disadvantages lie in potential oversimplification of complex interactions and the assumption that feedback is always provided, which may not occur in all scenarios. This model may also overlook the impact of cultural and social factors on communication.
CUKILE
The weaknesses of Berlo's communication model can only be judged in the context of what the user intends to use it for. Clearly by its language, Berlo's communication model concerns sending a message from one person to another and is not concerned with the hardware. Since Berlo's model concerns people a major weakness is that it is unidirectional and lacks a "feedback" loop. Communication without feedback is like the sound of one hand clapping. If we believe, as constructivist thinking teaches, that meaning is a personal construct then during communication we try to establish meaning for ouselves which does not preclude the eventuality that it may differ from that held by the person transmitting the message. It also means that communication must be a two-way affair. Androcles
The weaknesses of Berlo's communication model can only be judged in the context of what the user intends to use it for. Clearly by its language, Berlo's communication model concerns sending a message from one person to another and is not concerned with the hardware. Since Berlo's model concerns people a major weakness is that it is unidirectional and lacks a "feedback" loop. Communication without feedback is like the sound of one hand clapping. If we believe, as constructivist thinking teaches, that meaning is a personal construct then during communication we try to establish meaning for ouselves which does not preclude the eventuality that it may differ from that held by the person transmitting the message. It also means that communication must be a two-way affair. Androcles
advantages and disadvantages of linear model communication
The archery model of communication, proposed by Berlo in 1960, likens communication to an archer aiming at a target. In this model, the sender (the archer) encodes a message (the arrow) aimed at a receiver (the target). The effectiveness of communication depends on the clarity of the message and the receiver's ability to decode it. This model emphasizes the importance of the sender's skills and the context in which communication occurs, highlighting how misalignment can lead to misunderstandings.
As far as I can tell, he is the Father Of Modern Mass Communions, responsible for defining communication as dynamic, or as a cycle process, also renewed the Paradime of communication Old: Sender/Encoder > Message > Receiver/Decoder New: Sender/Encoder> Message > Medium > Receiver/Decoder > Feedback > Sender/Encoder etc...
Shannon and Weaver Jakobson's model Nick Boer's model Lasswell-control analysis Schramm Berlo's model Aristotle Barnlund PMI basic communication model Transmission model Constructionist model Interactive model Transactional model Constitutive Metamodel Intermediary model Riley's model Westley and Maclean's Conceptual Model Newcomb's model of communication George Gerbner's model
Berlo's model of communication focuses on the components of the communication process, emphasizing source, message, channel, and receiver. It highlights the importance of the sender's credibility and the receiver's perception in effective communication. Aristotle, on the other hand, framed communication through the rhetorical triangle, consisting of the speaker, message, and audience, stressing the role of ethos (credibility), pathos (emotional appeal), and logos (logical argument) in persuasion. Both models underline the significance of the sender and receiver in the communication process.
Shannon and Weaver Jakobson's model Nick Boer's model Lasswell-control analysis Schramm Berlo's model Aristotle Barnlund PMI basic communication model Transmission model Constructionist model Interactive model Transactional model Constitutive Metamodel Intermediary model Riley's model Westley and Maclean's Conceptual Model Newcomb's model of communication George Gerbner's model
The advantages are you are able to talk to a variety of people in different ways. In order to have effective communication, you will need to be able to interact with those around you.
Diana van Berlo was born in 1966.
advantages and disadvantages of linear model communication