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VODACOM is a winning company where everyone is imbued with a spirit to win, to be passionate in whatever we do, to be the best, to never give up, to work harder than anybody else, to know that our best is better than anybody else's best.

VODACOM is a respected company where honesty, trust, good faith, and professionalism are the cornerstones of how we do business.

VODACOM is a caring company that cares about what it does and how it does it, which is always fair, and that respects every single person. Sincerely caring about everything we do every minute of every day, is our way of life.

VODACOM believes that it can enhance people's lives and empower them by making it possible for all people in Africa to have access to mobile telecommunications. We have the will and the means to do so, and will strive to do so in a sensible manner. We will democratise telecommunications.

VODACOM will seek out the impossible to do in mobile communications, which have been made possible by the most innovative technology in the world. Technology will continue to develop and make possible things we cannot even dream of today. We will remain the most competent and innovative of all in this Information and Communications Technology ("ICT"), to not only dream the dreams but to make every dream come true.

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