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Business communications can be internal, such as when dealing with employees individually, in meetings or through written messages like emails and memos. It can also be external in nature, such as when communicating with customers, suppliers or other business owners. There are a number of important aspects to effective external communication. These include the level of the communication's persuasiveness and the ability to relate to customers.

PersuasiveEffective external communication can persuade customers to take a certain desired action. Your marketing strategy, for example, can influence customers to buy your products or visit your place of business. An effective public relations campaign can make use of media to build the image of your business in the local community. If your business is expanding and you're in need of additional employees, your recruitment efforts can persuade potential employees to consider working for your company. Customer-FocusedYour external communication is a way to provide service to your customer base and to stay in touch. When your customers have a problem or question, communication methods like email, telephone or an in-person customer service department allow your customers to resolve any issues. By sending a newsletter or information about special promotions by email, you're keeping your business in the mind of your customers, which can lead to repeat business. The better you communicate with your existing customers, the less time and resources you will need to spend on finding new ones. Partner-FriendlyAt some point in the life of your business, you will likely need to form an alliance with another business in areas such as marketing or expansion, or even to develop a relationship with a supplier. How well you communicate with these entities will help determine your success in these areas. If you develop a reputation as someone who is easy to do business with, you can increase your chances of forming mutually beneficial business relationships, which will ultimately affect your bottom line. Emphasizes ListeningExternal communication is not just about spreading your message or reaching out to others. Effective communication also involves taking the time to listen to any feedback you receive. A customer service survey gives customers the opportunity to tell you what is good and bad about your business and lets them know that you care about what they think. Feedback from other companies you do business with can indicate your company's reputation in the business community.
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Harry Rogahn

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3y ago

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What is the importance of business communication in your life?

In business, reputation and credibility need to be built up in order to get clients' trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with employees and clients. There is a need to make sure that every business deal is attended to promptly. Business communication encompasses not only communicating with external contacts but also with employees within the organization. This will aid the business in being well-organized and every matter whether it is a problem, an inquiry or a sales letter will be attended to properly and promptly. It does not mean that only a client's inquiry should be responded promptly but also feedbacks or problems arising inside and outside the business as well. This is done to have a balance within the internal and external factors, especially in relation to dealing with people, whether they are employees or other external contacts.


How important are communication channels in relation to message content?

appropriate choice of communication channel (medium) contributes significantly, along with the words, to the success of a message. Appropriate choice helps senders communicate clearly


How is effective communication related to health?

Effective communication is very important in relation to health. The patient or caregiver must be able to communicate effectively to relay health concerns, medical history, and medications that are being taken.


Effective communication is the life blood of every organization?

Life-blood is defined as the thing that keeps strong and healthy and is necessary for successful development. In other words, life-blood is considered as a vital to sustain life or a life giving force. From the above definitions, it can be deduced that communication is very important to the successful development of any Business Organization. It is an inevitable asset that organizations cannot do without. Communication is important to business since work in business involves communication - a lot of it - because communication is a major and essential part of the work of business. By improving communication ability, you improve your chances for success. The communication short comings of employees and employers generally affect the productivity of an organization. The unavoidable importance of communication in business explains why the management of each organization should work to improve the company's communication skills. Whatever position you have in business, your performance will be judged largely by your ability to communicate. If you perform and communicate well, you are sure of getting rewarded with much productivity. And the higher you advance, the more you will need your communication ability. All organized effort, including the work of business, requires communication because communication enables human beings to work together. Lack of proper communication suggests a poor human relation in a working environment. Managers direct and coordinate through communication. Likewise, a well organized work force that maximizes productivity understands and utilizes effective communication. Peter Drucker, a management consultant explained, the one basic skill is the ability to organize and express ideas in writing and speaking. As soon as you move one step from the bottom, your effectiveness depends on your ability to reach others through the spoken or the written word which is a form of communication. This ability to express oneself is perhaps the most important of all the skills a person can possess. For every business to grow, management needs to build up a proper communication skill between herself and the work force and the work force needs to establish a good relationship among each other. Indeed communication is the life-blood of every organization and institution that seeks increase in productivity. A lot of investment needs to go into building up effective communication for it pays.


Types of Noise in the theory of communication?

The word 'Noise' in communication theory is a barrier to communication that may weaken or destroy a message that is trying to be relayed There are a number of ways to classify noise. It can be subdivided according to type, source, effect, or relation to the receiver, depending on circumstances. In order to make the classification more compact, noise sources can be divided into two main groups: • Noise whose sources are external to the receiver (External Noise) and • Noise source created within the receiver itself (Internal Noise). types include: Shot noise; Johnson noise; Partition noise and White noise

Related Questions

What is the importance of completeness in business communication?

maintain good relation between sender and reciever


What is the role of media in relation to business?

the role of media in relation to business firms is that there is a marketing communication, in which one promotes a product by means of media., make it advertising, print adds, billboars, and etc.


Why is communication important in good relation and effective management?

Communication is important in good relation and effective management because as a supervisor you need to be able to listen to what your coworkers have to say, for ideas or ways to improve their working conditions, and also you need to be able to get across what you would like to have them do. If there is no communication it just results in frustration.


What is the importance of business communication in your life?

In business, reputation and credibility need to be built up in order to get clients' trust and confidence. Having a sense of professionalism will bring a lot to the business, especially in a long term relationship with employees and clients. There is a need to make sure that every business deal is attended to promptly. Business communication encompasses not only communicating with external contacts but also with employees within the organization. This will aid the business in being well-organized and every matter whether it is a problem, an inquiry or a sales letter will be attended to properly and promptly. It does not mean that only a client's inquiry should be responded promptly but also feedbacks or problems arising inside and outside the business as well. This is done to have a balance within the internal and external factors, especially in relation to dealing with people, whether they are employees or other external contacts.


Why are understanding the concepts of EPG model important to international business?

Ethnocentric, Polycentric, and Geocentric dimensions help an institution to identify their strategic positioning in relation to international business.


Short sentence using the word relation?

Good relation is necessary for good communication


How important are communication channels in relation to message content?

appropriate choice of communication channel (medium) contributes significantly, along with the words, to the success of a message. Appropriate choice helps senders communicate clearly


What are some good examples of business communication in the business world?

face to face like two friends or two married couples Informal and casual language other example in the world of business communication is that give your co-worker and exact time to defend his side, i mean yOu can use a teamwork word by improving your compony, your relaTION WORLD to the workers in order to have a good return aND HAVE A BETTER PRODUCTIVITY IN THE BUSINESS


Could you please mention important human relation skills?

Respect Good Communication/Verbal Skills Proper Body Language Loyalty Leadership


How is effective communication related to health?

Effective communication is very important in relation to health. The patient or caregiver must be able to communicate effectively to relay health concerns, medical history, and medications that are being taken.


How is effective communication related health?

Effective communication is very important in relation to health. The patient or caregiver must be able to communicate effectively to relay health concerns, medical history, and medications that are being taken.


The human relation field studies how skills can be improved especially in the workplace?

rationalization Communication