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There are various types of online advertising.CPM, CPC, CPA, CPS are some of the popular types.
-CPC stands for cost per click, where you have to pay the advertiser for each click you receive on your advertising link, from his site
-CPM stands for cost per miles advertising. Under this program you have to place banner in the publisher,s website and pay him for every thousand view.
-CPS stands for cost per sales, where you pay the publisher for each sale he contributes. This is the most cost-effective way of advertising your product, as you pay the publisher only when he sells your product.
-CPA stands for cost per action, where you pay the publisher for every action he generates for your site. It would either be submission of an email id or signing up for the news letter.
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