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The easiest way to find profitable Keywords for your site is to go to Google keyword tool and put your site in the box were it says website. This is also a good way to see what Google says your site is about.

After you see the Keywords that advertisers are currently paying for look for keywords that have a high search volume and little competition. This is a good place to start. If you have a little extra cash you can buy a paid KW tool but Google is good for now.

Once you have chosen your keywords then we have to see how many others sites are actually trying to rank for your phrases (keywords). Go to google search box and put allintitle:yourkeyword into the box. scroll down to the bottom of the page where the pages say 1-10 and hit the last page which in this case it would be 10. keep hitting the highest no page until you see "In order to show you the most relevant results, we have omitted some entries very similar to the (certain number) already displayed. when you see this the number that is in the certain number spot is the number of actual pages that have been optimized for that phrase. If the number is 100 or lower that is a good keyword to optimize for. Rinse and repeat for additional keywords.

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