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The word "its" (no apostrophe) is the possessive form of the pronoun : of or pertaining to "it".

Example : "The cow had a bird on its head." "The storm had run its course."

The word "it's" (apostrophe) is not a possessive like other apostrophe forms. It is a contraction with the mean "it is".

Example : "Don't drive if it's snowing." (it is snowing) "It's a short trip." (it is short)

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15y ago

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